The reason that some users on your Snapchat Quick Add list may have a purple circle around their Bitmoji is that they have a story posted.
It is purple (instead of the usual blue) because the story is only available for their friends to view, if they’re visible in your Quick Add list this means they are not yet your friend so cannot view it without first adding them.
Snapchat uses the purple circle to encourage you to add them.
If you have no interest in adding any of these users you can hide them from quick add by pressing the ‘x’ next to their name so that you aren’t tempted to add them to see their (probably boring) story!
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