In the Snapchat lingo, VSCO refers not just to the “Visual Supply Company”, a widely used photo-editing app, but also to the cultural phenomenon of the “VSCO girl.”
This term is used, often humorously or ironically, to describe a particular aesthetic and lifestyle that has become associated the type of girl who may post picture of herself using the VSCO app.
Understanding the VSCO Girl
A VSCO girl is stereotypically known for a certain style and set of behaviors.
The style includes wearing oversized T-shirts, scrunchies, and Birkenstocks, and carrying a Hydro Flask water bottle.
These individuals are often depicted saying phrases like “sksksk” and “and i oop” (this makes no sense to us either – see the video below to understand!).
These elements combine to create an aesthetic that is both distinct and recognizable as quintessentially “VSCO.”
Usage of VSCO in Context
Given this context, VSCO is frequently used on Snapchat to comment on or describe this particular style or aesthetic. For instance:
- “Your new snap screams VSCO girl! Love the scrunchies 💕.”
- “Did you see her snap? She’s gone full VSCO girl with the Hydro Flask and all!”
- “Her latest snap is so VSCO, right down to the Birkenstocks 👡.”
- “That oversized tee in your snap is very VSCO girl-esque.”
Alternative Meanings of VSCO
While primarily connected to the photo-editing app and the VSCO girl aesthetic, it’s important to note that the term has wider cultural significance. It reflects a broader trend of online aesthetics influencing real-world fashion and lifestyle choices.
Origins of VSCO
VSCO, the app behind the term, was launched in 2011, offering users an array of preset filters for editing photos and videos.
Over time, a subset of users started consistently sharing highly curated, aesthetically pleasing photos that encapsulated a particular lifestyle.
This gave birth to the term “VSCO girl” around 2017-2018.
Is VSCO Exclusive to Snapchat?
The term VSCO, and by extension VSCO girl, is not exclusive to Snapchat. While it originated from the VSCO app, the term has become commonplace across social media platforms like Instagram, Twitter, and TikTok.
VSCO’s Influence on Social Media Culture
The phenomenon of the VSCO girl underscores the cultural impact of social media trends. It showcases how apps like VSCO can shape online aesthetics, identities, and even language, influencing how we present ourselves and interpret others in the digital world.
Other Snapchat Abbreviations
Here are a few more common Snapchat abbreviations that are worth being aware of: