Currently (as of September 2023) BeReal does not make any money, it is not turning a profit, and its operations are funded by venture capital.
Current Revenue Streams
For now, BeReal does not have any direct revenue streams from the app.
The company has instead focussed on creating strong foundations while being supported by outside investments from their Series A and Series B funding rounds.
Collaborative Ventures: BeReal’s collaborations with other apps and platforms enhance its content and user engagement.
These partnerships, though not immediately profitable, add significant value to the platform.
Future Monetization Avenues
- Advertising Potential: Even though BeReal currently offers an ad-free experience, the potential for introducing non-intrusive ads remains.
Given the platform’s user engagement and growth trajectory, this could emerge as a lucrative revenue stream.
- Brand Challenges: Sponsored challenges present another avenue for potential revenue.
Brands could collaborate with BeReal to promote challenges related to their products, creating an engaging advertisement method and generating revenue.
- Enhanced Features: BeReal could explore introducing premium features that users can purchase.
From enhanced customization options to exclusive content, these features could diversify the platform’s revenue streams.
BeReal, like many startups, prioritises user acquisition and growth over immediate profitability.
This strategy, while carrying inherent risks, holds the promise of significant long-term rewards.
By focusing on a robust user base now, BeReal is laying the groundwork for future profitability.
BeReal’s operations, especially during its formative years, have been sustained by venture capital.
These investments, while not traditional revenue, have been instrumental in keeping the platform operational and driving its growth.
- Revenue Projections: While BeReal hasn’t disclosed specific figures, its potential revenue growth is evident, especially if it explores new monetization strategies in the future.
- Valuation Insights: In 2021, Andreessen Horowitz and Accel invested $30 million in BeReal.
At the time, the company was valued at an impressive $150 million (post-investment).
In 2022, a Series B funding round saw $60 million dollars invested in BeReal.
This helped boost the most recent valuation of BeReal to more than $600 million.
This valuation is indicative of the platform’s potential and the confidence investors hold in its future prospects.
Stay Updated on BeReal’s Journey
BeReal’s ascent from a fledgling startup to a social media contender has been meteoric.
As it continues to evolve, its financial strategies will play a crucial role in shaping its future.
Whether you’re an investor, a user, or a keen observer, BeReal’s journey towards profitability is one to watch closely.